March 15, 2026
TRITON GROUP HONORED AS AN APR RECYCLING DEMAND CHAMPION
FOR IMMEDIATE RELEASE: November 5, 2025
APR Introduces Program to Support Long-Term Demand for North American PCR
The Association of Plastic Recyclers (APR) is pleased to announce the relaunch of the APR Recycling Demand Champions Program, supported by The Recycling Partnership, which recognizes companies committed to the long-term use of North American post-consumer recycled (PCR) plastic. At a time when virgin plastic prices are dropping and imported plastic is on the rise, it’s critical to recognize companies that are supporting the North American recycling system by creating demand. Recycling is a circular system that only works if there is a steady supply of materials being collected and processed, as well as reliable demand from companies committed to buying the recycled materials. Stable demand for North American PCR is a critical step toward scaling plastic recycling, building and maintaining a circular economy, as well as reducing plastic waste.
APR commends these companies for being leaders in the use of North American PCR and strengthening North America’s circular economy:
- Amcor
- Charter Next Generation
- Kraft Heinz
- Novolex
- Triton Group
All Demand Champion companies utilize PCR, and the program recognizes consistent demand for North American PCR which is necessary to scale recycling. Companies are evaluated on eight criteria based on the following actions:
- Commit to PCR Use – Integrate PCR into manufactured products or facility purchases, prioritizing certified North American PCR.
- Secure Long-Term PCR Supply Agreements – Establish contracts for purchasing North American PCR and products containing recycled content.
- Expand PCR Adoption – Utilize PCR in non-standard formats or specify PCR in purchased goods to drive market demand.
“APR commends these companies for making the commitments required to become an APR Recycling Demand Champion and stepping up to support consistent demand for North American PCR,” said Steve Alexander, APR President & CEO. “This program is designed to incentivize long-term, contracted PCR demand to match increased collection volumes and scale plastics recycling.”
The APR Recycling Demand Champions Program plays a key role in APR’s broader strategy to strengthen markets for post-consumer recycled plastic (PCR), which is vital to an effective recycling system. Robust demand for PCR underpins the sustainability of the North American plastics recycling industry and helps drive a circular economy for plastics.
Contact:
Kara Pochiro
APR VP of Communications & Public Affairs
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The Association of Plastic Recyclers (APR) is an international non-profit and the only North American organization focused exclusively on improving recycling for plastics. APR’s tools and resources help companies design packaging that can be recycled, support innovations that overcome existing recycling challenges, and encourage stable and reliable markets for post-consumer recycled content. Visit plasticsrecycling.org for more information.
The Recycling Partnership is a purpose-driven organization committed to building a better recycling system, one that delivers the economic and environmental benefits our communities and the hundreds of thousands of people who work throughout the recycling industry deserve. The Recycling Partnership’s team of experts, practitioners, and thought leaders with real-world experience works with its partners to create meaningful change across the recycling system and assist communities, companies, and policymakers in enacting such change. The Recycling Partnership uses its one-of-its kind National Recycling Database that reaches more than 9,000 U.S. recycling programs and develops practical and innovative resources to address critical gaps in the recycling system. Learn more at recyclingpartnership.org.